Experience Design

How can an online school make better use of what students tell us? At Winc Academy, feedback was coming in from everywhere — Slack, emails, surveys, and live lessons. Each team collected insights in its own way, which made it hard to see the bigger picture or act quickly on what students really needed. I

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Understanding Craft through the use of technology

Representing the generational gap currently present in China.

A Piggy bank of memories

Physical aid for self-comfort and reflection

I co-founded Ask Your Audience to make audience research more accessible for cultural institutions. Many organizations depend on public funding and have goals that differ from commercial companies, so they often need a different approach to understanding their visitors. Through workshops and custom tools, I translated design thinking methods—such as personas, journey mapping, and assumption

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